I'm rooting for these guys to be successful. I'm not their target market but I hope they can take off and expand their line to include more affordable bikes in the future. I'm sure it will be tough sledding, the bike isn't particularly attractive but it is unique... having said that I kind of like the looks but I like the looks of the Versys too so I'm hardly one to judge.

Just over $30k for the base model, which is a bit unfair designation, it offers a lot for a base model.